Plum Mark is specialized for data collection. Primary data collection is the most sensitive, most responsible and most expensive part of any research project. Fieldwork management requires strict adherence to predefined rules and implementation of data collection process, so as to ensure the high quality of collected material with full realization of sample.

Interviewers network

Fieldwork network

Plum Mark’s network of interviewers is one of the best technologically equipped social network in Serbia...

Tehnology

Hardware and Software

Fieldworkers’ technical equipment and training, with use of modern research-software, enables much faster...

Quality management in data collection

Fieldwork Quality Management

Control of the research process is surely most important part of fieldwork management in market and social research projects....